At Breathwrk, I contributed to brand visibility and engagement by creating and managing weekly influencer campaigns, designed to raise awareness and strengthen audience connections. I also managed influencer communications, overseeing outreach for partnerships, ads, and collaborations to ensure alignment and effectiveness.

Additionally, I supported social listening efforts through keyword research to understand audience preferences and trends. I was also responsible for approving photos, videos, and artwork, ensuring they adhered to Breathwrk’s content guidelines. Additionally, I assisted with cross-platform communications across Instagram, Discord, Creator IQ, and email, maintaining a consistent and clear brand voice.